Online Listing Statistics Every Real Estate Agent Should Know

Technology has caused significant changes in the real estate world in the last few years, and one such change is the continued reliance on online listings to sell houses online. Local agents will need to stay up-to-date with the latest statistics and trends to distinguish themselves from other real estate professionals. 

The latest online listing statistics are essential to understanding sellers’ and buyers’ behavior in the real estate market. Statistics from online property listings provide insights into how home buyers search for homes for sale, the features they prioritize, and the listing platforms they use. 

By knowing the statistics we’ll explore here, you can tailor your real estate marketing strategies to meet clients’ needs, ensuring successful transactions. This article explores online sell property listing stats every realtor should know in 2023.

Top 10 2023 Real Estate Marketing Trends and Statistics to Know

A real estate agent looking to grow their business and get more leads will need to follow up with marketing data to help determine which real estate marketing channels are best for business. 

With many real estate marketing options available to agents, focusing on the best marketing channels will provide a significant return on investment (ROI). 

The following are top marketing trends to help agents discover the best way to sell property online:

1. 41% of Property Buyers Start Their Home Buying Process By Looking for Properties Online

Aspiring and experienced agents need to know that most buyers have already checked them online before contacting them. According to the National Association of Realtors, 41% of buyers looked online for homes for sale. Also, 10% of property buyers checked online for home-buying information. 

These statistics showcase digital marketing and the internet’s role in real estate and their importance in developing effective digital marketing strategies and a strong online presence to attract prospective buyers.

Agents need to stay updated with current technology, including using digital tools like client relationship management (CRM) and digital signatures, making the buying process stress-free and efficient. 

As a savvy agent, you need to develop a comprehensive online marketing strategy to promote your home seller’s listings and sell your home online. Property listings now include virtual tours, professional photographs, and detailed property information, providing clear details of the listings.

2. Marketing Automation Software Increases Qualified Leads By 451% 

To increase efficiency, agents can use marketing automation software to automate repetitive tasks, like follow-up and lead nurturing. According to Act, these tools improve sales and increase lead engagement. 

Also, automation marketing tools increase lead quantity by 80% and productivity by 451%. These tools have changed how agents approach their marketing efforts. 

By automating daily repetitive tasks, agents can have ample time to focus on other tasks requiring their physical presence.

3. Most Home Sellers Wants Competitive Pricings From Their Real Estate Agents

The National Association of Realtors’ 2022 Home Sellers and Buyers Generational Trends Report found that 21% of sellers hire agents to help competitively price their properties. Sellers also hire agents to help them advertise their homes to prospective buyers and enjoy a competitive cash offer.

These agents are tasked with developing marketing strategies to help attract buyers, take professional photographs, and create online listings. The listing agent also assists clients with selling real estate online due to their marketing skills. 

As a full-service agent with strong marketing skills,  you can promote your clients’ homes effectively, successfully attracting and retaining more clients in the future.

4. 53% of Home Sellers Use the Same Real Estate Agent for Selling and Buying Homes

According to a NAR report, 53% of property sellers use the same realtor to sell and buy their homes.  Therefore, as a full-service agent, you need to stay connected to your clients using customer relationship platforms like HubSpot. 

By maintaining regular communication with customers and providing excellent service, agents can build loyalty and trust with their clients, leading to more referrals and repeat business.

Add your clients to a monthly newsletter or email marketing campaign to encourage future business and foster deeper connections.

5. The Average ROI for $1 Spent on Email Marketing is $40

A $40 ROI for a $1 investment in email marketing is a good number for agents investing in email marketing campaigns. Factors contributing to the high ROI include the ability to track and analyze each campaign’s performance, send campaigns to a targeted list, and enjoy high conversion and engagement rates.

Agents can generate more leads from email campaigns by creating messages matching their curated audience list. Email campaigns are highly measurable and trackable, allowing agents to analyze their campaign’s performance, making adjustments where necessary.

As a realtor looking to expand your reach, consider buying targeted email marketing lists to connect with potential clients.

6. Experts Predict More Than 80% of Internet Traffic in 2023 Will Come From Video Content

Data from Statista shows that online videos have a 93% reach across global internet users, making it a widely popular online marketing tool. The type of video content you can post ranges from tutorials to informational videos on the real estate transaction process. Hence, agents who can create videos will capture 20%-30% of internet users while enjoying maximum exposure in their local real estate market. 

Since experts predict that video content will generate more than 80% of internet traffic in 2023, agents must adjust their marketing strategies to accommodate more video content. 

7. 74% of Buyers Used Tablet or Mobile Devices to Search for Homes in 2022

Agents need to ensure their marketing and website content are easily accessible and mobile-friendly. Although 87% of home buyers got their information from agents, 74% of buyers searched for information on real estate transactions through their tablets or mobile devices. 

Hence, agents should optimize their marketing materials so intending buyers can view their listing information on tablets and smartphones. Visitors might struggle to get information if the website isn’t mobile-friendly, making them move to the next property website.

8. Property Listings With Videos Get 403% More Inquiries Than Listings Without Videos

One of the online property listings statistics a buyer’s agent should know is that on real estate-specific websites like Zillow, video listings get 403% more inquiries than those without videos. As a savvy realtor, you can offer a more interactive and immersive experience for intending buyers by using videos to display your properties, leading to increased visibility and more money.

Video content lets clients visualize themselves in the house, helping them to appreciate the property’s layout and features. The increased engagement on video listings can lead to more leads and higher conversion rates. 

9. Social Media Video Content Gets 1,200% More Shares Than Image and Text-Based Content

Social media video content gets 1,200% more shares than image and text content combined, showing the significant impact of video on social media marketing. Adding video content to your social media marketing strategies can increase your shareability and engagement, leading to more leads and visibility.

Video content also builds credibility and trust with potential clients, providing a personal and more authentic way of connecting with them. Besides being highly visual, videos provide a comprehensive view of a listed property, allowing buyers to fully see the home’s features.

10. 90% of Real Estate Agents Promote Their Real Estate Listings Through Facebook

As the most popular social media channel for property marketing, 90% of agents use the platform to advertise their listings. Besides Facebook, 52% of realtors use Instagram, while 48% use LinkedIn to reach intending home buyers.

Therefore, agents not leveraging these top three social media channels miss out on many prospective clients. Facebook’s social and visual nature makes it perfect for promoting and sharing real estate listings. 

Hence, listings with detailed property information, professional photos, and video content generate more sharing and strong engagement, leading to more potential leads and visibility. 

Also, Facebook’s advertising tools help agents target specific interests and demographics, increasing the chances of reaching more interested buyers.

How to Sell Real Estate Online

Depending on the options you choose, the following steps are how to sale a house online:

• Create a Listing

The first step to selling your home online is to make a listing, take great photos of the property, and add the listing to the multiple listing service (MLS). Consider creating the home’s ad to enable it to reach a large percentage of potential buyers. Also, some agents might stage the home physically or digitally to appeal to potential buyers.

If you’re a home seller searching on Google for “how to sale my house online,” consider the for sale by owner (FSBO) option and stage your home yourself to attract a cash buyer. However, your home won’t be listed on the local MLS if you sell independently.

• Schedule Virtual Tours or Open Houses

At this stage, you need to schedule showings (either open houses or virtual tours) to enable buyers to see the property’s layout and features. Open houses are perfect for a traditional sale, but virtual tours are for online listings.

Virtual tours became popular during the COVID-19 pandemic and have remained vital to online property listings.

• Complete the Paperwork

For people searching on Google for “how to sell my own house online,” the next step is completing the paperwork. In this digital age, offers and bids are emailed, while some buyers even text. However, experts don’t recommend it. 

Still, buyers and homeowners can sign purchase and sale agreements online through eSign services such as DocuSign. Also, they can deposit earnest money directly to escrow accounts using transfer services like PayPal, Zelle, or traditional wiring.

• Schedule for Inspections and Appraisal

One of the steps to know when trying to sell your own house online is property inspections and appraisals. However, as a home seller, you don’t need to be present for these processes, especially the lender’s property appraisal. 

• Virtual Closing

The last step on how to sell your house online is virtual closing. At this stage, every participant in the home sale process electronically signs the final purchase agreement. The fees and funds are also deposited online.

FAQs

What Is Online Property Listing?

Online listings are virtual ads for homes available for rent or sale. This ad contains crucial information like the home’s sale price, descriptions, photos, location, and amenities. The listing is posted on various platforms and websites to attract potential renters or buyers.

What Are the Benefits of Real Estate Online Listings?

For many reasons, most agents prefer to sell homes online instead of focusing on traditional advertising. Besides expanding their visibility and reach, selling houses exclusively online enables a full-service agent to showcase the home listed to a bigger audience, increasing the chance of getting an interested buyer.

Also, selling your house online provides valuable data regarding your target audience’s behaviors and preferences, helping you improve your marketing strategies.

How Can I Measure My Online Listings Success?

Besides learning how to sell your home online, you need to know how to measure your listing’s success to enable you to improve your marketing strategies. Some methods for measuring your listing success include tracking metrics like inquiries received, click-through rates, and website traffic.

Conclusion

After the pandemic, online listings have become a significant part of selling and buying houses. Thus, agents must stay up-to-date with the latest 2023 online listing statistics to distinguish themselves from competitors.

These statistics provide valuable insight into sellers’ and buyers’ behaviors, allowing agents to modify their marketing strategies to suit their target audience. Agents should regularly analyze and review online property listing statistics to enable them to adapt to the constantly evolving market trends. 

By leveraging these marketing statistics, agents can offer top-notch services while staying ahead of the game.

If you’re a home seller looking for how to sell real estate online, you’re at the right place. At Ardor Homes Massachusetts, our knowledgeable and experienced brokers can help you find the right buyers for your home in Boston and Massachusetts. 

Contact us today to list your home across multiple states and sell your house quickly at the best price. 

Steph Wilkinson

In her 25-year career, Steph Wilkinson has been involved in the acquisition, marketing and sales of over $3 Billion dollars of residential real estate. A number of years ago, Steph transitioned into Brokerage Leadership for National real estate brands and tech start-ups. She has served as a Business Strategist for real estate agents and brokerages alike and is also a real estate coach and trainer. In her new role with the Iconic Team, Steph will be responsible for the growth of the team and will be working with all of our agents to increase their productivity and bottom line.